Apply behavioural economics and gamification to influence behavior change.
Behavioural Economics studies how people make decisions in real-life. It takes into account psychological factors that influence decision-making, such as cognitive biases and heuristics.
By understanding the psychological factors that influence people's decisions, combined with proven methods in making people addicted to playing games, you can create a gamified system to influence behavior change. This is what Behavior Gamification is designed for.