Thesis

Software

The Block

STARTUPS

Helping founders execute from 0→1 and unlock product-market fit

Discover validated problems to solve for the right niche

42% of startups fail because they built a product with no market need. Founders end up with a solution in search of problems - and ran out of cash before unlocking market fit.

Find evidence of underserved market as early indicator of market demand.

Discover validated problems to solve for the right niche

42% of startups fail because they built a product with no market need. Founders end up with a solution in search of problems - and ran out of cash before unlocking market fit.

Find evidence of underserved market as early indicator of market demand.

Discover validated problems to solve for the right niche

42% of startups fail because they built a product with no market need. Founders end up with a solution in search of problems - and ran out of cash before unlocking market fit.

Find evidence of underserved market as early indicator of market demand.

Build products that create differentiation

Differentiated products in a new category capture 74% of market - a key prerequisite to become a unicorn.

Create category-creating products or re-invent existing category. Acquire case studies.

Build products that create differentiation

Differentiated products in a new category capture 74% of market - a key prerequisite to become a unicorn.

Create category-creating products or re-invent existing category. Acquire case studies.

Build products that create differentiation

Differentiated products in a new category capture 74% of market - a key prerequisite to become a unicorn.

Create category-creating products or re-invent existing category. Acquire case studies.

Craft point-of-view that resonates with the market

Only 3% of the market are buying right now. Don't let wrong category positioning and messaging mistakes eradicate your efforts.

Capture 100% of attention and pre-empt your market to make your startups the only logical choice.

Craft point-of-view that resonates with the market

Only 3% of the market are buying right now. Don't let wrong category positioning and messaging mistakes eradicate your efforts.

Capture 100% of attention and pre-empt your market to make your startups the only logical choice.

Craft point-of-view that resonates with the market

Only 3% of the market are buying right now. Don't let wrong category positioning and messaging mistakes eradicate your efforts.

Capture 100% of attention and pre-empt your market to make your startups the only logical choice.

Develop critical skills to unlock market fit

Only up to 15% of skills are retained by listening to lectures and reading. Retain 75% of skills by practicing and doing.

Acquire and retain skills to go from 0 to 1.

Develop critical skills to unlock market fit

Only up to 15% of skills are retained by listening to lectures and reading. Retain 75% of skills by practicing and doing.

Acquire and retain skills to go from 0 to 1.

Develop critical skills to unlock market fit

Only up to 15% of skills are retained by listening to lectures and reading. Retain 75% of skills by practicing and doing.

Acquire and retain skills to go from 0 to 1.


Align teams with co-creation

Individuals who collaborate are 50% more effective at completing tasks than those who work independently. Avoid siloed work - continuously collaborate.

Enable asynchronous and synchronous collaboration with teams.

Align teams with co-creation

Individuals who collaborate are 50% more effective at completing tasks than those who work independently. Avoid siloed work - continuously collaborate.

Enable asynchronous and synchronous collaboration with teams.

Align teams with co-creation

Individuals who collaborate are 50% more effective at completing tasks than those who work independently. Avoid siloed work - continuously collaborate.

Enable asynchronous and synchronous collaboration with teams.

Store institutional information in a single source of truth

Still using Powerpoint or Excel to map your journey? 0-1 journey is a team sport. Storing information in silos is one of the causes of team misalignment.

Capture information related to your 0-1 journey in a single source of truth.

Store institutional information in a single source of truth

Still using Powerpoint or Excel to map your journey? 0-1 journey is a team sport. Storing information in silos is one of the causes of team misalignment.

Capture information related to your 0-1 journey in a single source of truth.

Store institutional information in a single source of truth

Still using Powerpoint or Excel to map your journey? 0-1 journey is a team sport. Storing information in silos is one of the causes of team misalignment.

Capture information related to your 0-1 journey in a single source of truth.

Build a balanced core team

Is the sum of your team greater than the parts? Each individual have varying styles and operate differently. The worse thing you could do is to build a team with many overlapping tendencies.

Identify individual strengths and weaknesses while mapping overlapping tendencies within the team.

Build a balanced core team

Is the sum of your team greater than the parts? Each individual have varying styles and operate differently. The worse thing you could do is to build a team with many overlapping tendencies.

Identify individual strengths and weaknesses while mapping overlapping tendencies within the team.

Build a balanced core team

Is the sum of your team greater than the parts? Each individual have varying styles and operate differently. The worse thing you could do is to build a team with many overlapping tendencies.

Identify individual strengths and weaknesses while mapping overlapping tendencies within the team.

You took the risk to start.
De-risk how you get there.

No credit card required

Free forever

You took the risk to start.
De-risk how you get there.

No credit card required

Free forever

You took the risk to start. De-risk how you get there.

No credit card required

Free forever