Thesis

Software

The Block

0→1 Accelerator

0 to market fit within 12 months

The truth why 92% of new ventures fail


Within those that failed, 70% scaled pre-maturely before having a strong product-market fit.

  • 2011-2018 ☠️ Burned $118M. Never found product-market fit. Being too early in the market.

  • 2019-2022 ☠️ Raised $125M. Cash burn far exceeded its revenue growth.

  • 2020-2022 ☠️ Raised $9M seed 6 months before shut down. Failed to pivot with misaligned teams.

  • 2017-2022 ☠️ 2M users. Never found strong product-market fit to weather the pandemic.

Here's the truth why well-funded startups failed.


It's not because they don’t know how to research, build or grow the company.

It’s because they are obsessed with the product, not the market.


Whether you use Lean Startup methodology or not, you are pre-conditioned to start with the product - try to find the market and spend more even more pivoting market or business model just to fit the product, but not pivoting the product.


You end up with a solution in search of a problem.

You end up wasting 2-3x longer to iterate the market, not the product.

This in turn creates pressure to over-hire, scale prematurely, and subsequently burned through the funding.


In other words, 92% failed because they built the wrong products for the wrong market in the wrong way with misaligned teams who did not have the skills to go from 0 to 1.


So what does it take to go from 0 to 1?


Your goal is to accelerate time-to-market-fit within 12 months by unlocking a series of 9 types of market fit.

Along the way there are 2 key milestones that you must achieve as pre-conditions to scale and cross the chasm.

Build Innovative Product

0.1. Unlock Problem-Market Fit

You found validated problems worth solving.

0.2. Unlock Solution-Market Fit

Your solution solves your niche’s problem effectively.

0.3. Unlock Message-Market Fit

Your point-of-view resonates with your niche.

0.4. Unlock Product-Market Fit

Milestone #1 -> Proof of Market

You built a product that your niche loves to buy and use to solve their problems - and share it with their network. Your product has a high retention (strong engagement and stickiness shown in flattening cohort retention curve), repeat purchase, strong word-of-mouth with NPS score of <9, and evidence of early growth via North Star metric (ideally 20% MOM growth).

Coming Soon

Build Innovative Company

0.5. Unlock Pricing-Market Fit

Your pricing is affordable to the niche and profitable for your venture.

Coming Soon

0.6. Unlock Channel-Market Fit

You acquire new users and/or customers efficiently.

Coming Soon

0.7. Unlock Go-to-Market Fit

Milestone #2 -> Proof of Scale

You built a profitable venture with a positive unit economics. Your venture has CAC:LTV of at least 1:3 with <15 months payback period and <110% NDR as a result of short sales cycle, repeatable sales process and frugal cost control.

Coming Soon

0.8. Unlock Team-Market Fit

You have the critical skills and defined team structure to operate.

Coming Soon

0.9. Unlock Legal-Market Fit

Your venture is compliant and permissible to operate legally.

Coming Soon

You are now ready to scale

In essence, build an innovative product around the market. Then build a profitable business around the product. In parallel, build a team with the right skills around the business.

Join the 0→1 Accelerator Experience

Online Self-Paced Learning

Learn and build at your own pace by watching pre-recorded instructions.

1-1 Co-Creation

Schedule private co-creation sessions to accelerate progress in building your venture.

BID Platform

Co-create real-time and store institutional knowledge in a single source of truth.

Community

Be part of a community of 0->1 operators globally and expand your network.

100% Equity Free

Retain full ownership and control of your company without giving up equity.

100% Online

Get things done at your own time and convenience without the physical hassle.

Frequently asked questions

Contact us if you have any more questions.

I haven't started a business yet. Is this for me?

Absolutely! 0→1 Accelerator is designed for those who are also looking to upskill themselves while building a new venture.

How is 0→1 Accelerator with BID different from other accelerators?

We will hold your hands to go through the journey from 0 to 1 by learning and building together, not “advising”. Not to mention, accelerators typically take 7% of your company. We don’t. 7% of your shares after a seed round with a cap of $7M translates to ~$500k.

Is 0→1 Accelerator a training program?

It’s more than a training program! You get to learn and build together. Our success depends on you getting results and making it out of 0→1 chasm.

What type of individuals or companies are best suited for 0→1 Accelerator?

0→1 Accelerator is built for 0→1 operators who are typically startup founders, corporate innovators, and product managers. You just started out to building a new product and/or venture. You couldn’t find product-market fit with your existing product. You are passionate in solving a specific problems for a market. You are tasked to create a new product or business line for your company.

Frequently asked questions

Contact us if you have any more questions.

I haven't started a business yet. Is this for me?

Absolutely! 0→1 Accelerator is designed for those who are also looking to upskill themselves while building a new venture.

How is 0→1 Accelerator with BID different from other accelerators?

We will hold your hands to go through the journey from 0 to 1 by learning and building together, not “advising”. Not to mention, accelerators typically take 7% of your company. We don’t. 7% of your shares after a seed round with a cap of $7M translates to ~$500k.

Is 0→1 Accelerator a training program?

It’s more than a training program! You get to learn and build together. Our success depends on you getting results and making it out of 0→1 chasm.

What type of individuals or companies are best suited for 0→1 Accelerator?

0→1 Accelerator is built for 0→1 operators who are typically startup founders, corporate innovators, and product managers. You just started out to building a new product and/or venture. You couldn’t find product-market fit with your existing product. You are passionate in solving a specific problems for a market. You are tasked to create a new product or business line for your company.