0 to market fit within 12 months
The truth why 92% of new ventures fail
Within those that failed, 70% scaled pre-maturely before having a strong product-market fit.
Here's the truth why well-funded startups failed.
It's not because they don’t know how to research, build or grow the company.
It’s because they are obsessed with the product, not the market.
Whether you use Lean Startup methodology or not, you are pre-conditioned to start with the product - try to find the market and spend more even more pivoting market or business model just to fit the product, but not pivoting the product.
You end up with a solution in search of a problem.
You end up wasting 2-3x longer to iterate the market, not the product.
This in turn creates pressure to over-hire, scale prematurely, and subsequently burned through the funding.
In other words, 92% failed because they built the wrong products for the wrong market in the wrong way with misaligned teams who did not have the skills to go from 0 to 1.
So what does it take to go from 0 to 1?
Your goal is to accelerate time-to-market-fit within 12 months by unlocking a series of 9 types of market fit.
Along the way there are 2 key milestones that you must achieve as pre-conditions to scale and cross the chasm.
Build Innovative Product
0.4. Unlock Product-Market Fit
Milestone #1 -> Proof of Market
You built a product that your niche loves to buy and use to solve their problems - and share it with their network. Your product has a high retention (strong engagement and stickiness shown in flattening cohort retention curve), repeat purchase, strong word-of-mouth with NPS score of <9, and evidence of early growth via North Star metric (ideally 20% MOM growth).
Build Innovative Company
0.5. Unlock Pricing-Market Fit
Your pricing is affordable to the niche and profitable for your venture.
0.6. Unlock Channel-Market Fit
You acquire new users and/or customers efficiently.
0.7. Unlock Go-to-Market Fit
Milestone #2 -> Proof of Scale
You built a profitable venture with a positive unit economics. Your venture has CAC:LTV of at least 1:3 with <15 months payback period and <110% NDR as a result of short sales cycle, repeatable sales process and frugal cost control.
0.8. Unlock Team-Market Fit
You have the critical skills and defined team structure to operate.
0.9. Unlock Legal-Market Fit
Your venture is compliant and permissible to operate legally.
You are now ready to scale
In essence, build an innovative product around the market. Then build a profitable business around the product. In parallel, build a team with the right skills around the business.
Join the 0→1 Accelerator Experience
Online Self-Paced Learning
Learn and build at your own pace by watching pre-recorded instructions.
Schedule private co-creation sessions to accelerate progress in building your venture.
Co-create real-time and store institutional knowledge in a single source of truth.
Be part of a community of 0->1 operators globally and expand your network.
100% Equity Free
Retain full ownership and control of your company without giving up equity.
Get things done at your own time and convenience without the physical hassle.