0 → market fit at a fraction of the time without friction in the team
95% new corporate product launches fail
95% of product innovation fail
92% of new ventures fail within 2-5 years
Within those that failed, 70% scaled pre-maturely before having a strong product-market fit.
Here's the truth why there is <90% failure rate from startups to enterprises.
It's not because you don’t know how to research, build or grow the company.
It’s because you are obsessed with the product, not the market.
Therefore you will do it the wrong sequence.
You are pre-conditioned to start with the product - try to find the market and spend more even more pivoting market or business model just to fit the product, but not pivoting the product. Especially the visionary or the ideas guy.
You end up with a solution in search of a problem.
You end up wasting 2-3x longer to iterate the market, not the product.
This in turn creates pressure to over-hire, scale prematurely, and subsequently burned through the funding.
Companies built the wrong products for the wrong market in the wrong way with misaligned teams who did not have the skills to go from 0→1.
In our work with 70+ companies, we observed companies flopped going 0→1 because they fail to close 5 gaps at the same time.
You can't execute without having 0→1 skills.
Even if you have the skills, misalignment will get you nowhere.
You can't be aligned if your information is fragmented or muddled.
And forget all above if you don't have the culture or failed to transition to a new culture.
How to build the right product for the right market in the right way with aligned teams with critical skills to go 0→1?
By closing 5 gaps at the same time.
Learning by Building
Single Source of Truth
Active Change Transition
So what does it take to go from 0→1?
0→1 = Market fit
1 = Built a product that people repeatedly use, buy, and share around a profitable venture.
There are 10 sequential market fit that you have to unlock in stages.
Along the way there are 3 key milestones that you must achieve as pre-conditions to scale.
Build an innovative product in a new category
0.0. Unlock Founder-Market Fit
Assemble a founding team with domain and/or market access and/or expertise.
0.1. Unlock Problem-Market Fit
Find validated problems worth solving for the right market.
0.2. Unlock Solution-Market Fit
Develop innovative solution that solves the niche’s problem that creates differentiation.
0.3. Unlock Message-Market Fit
Develop point-of-view that resonates with your niche.
0.4. Unlock Product-Market Fit
Build a sticky product with repeat purchase, usage and shares with early growth.
Build an innovative company with positive unit economics
0.5. Unlock Pricing-Market Fit
Your pricing is affordable to the niche and optimized for profitability.
0.6. Unlock Channel-Market Fit
You acquire new users and/or customers efficiently.
0.7. Unlock Go-to-Market Fit
You built a profitable venture with a positive unit economics. Your venture has CAC:LTV of at least 1:3 with <15 months payback period and <110% NDR as a result of short sales cycle, repeatable sales process and frugal cost control.
0.8. Unlock Team-Market Fit
You have the critical skills and defined team structure to operate and scale.
0.9. Unlock Legal-Market Fit
Your venture is compliant and permissible to operate.
You are now ready to scale
In essence, build an innovative product around the market. Then build a profitable business around the product. In parallel, build a team with the right skills around the business.
Join the 0→1 Accelerator Experience
Online Self-Paced Learning
Learn and build at your own pace by watching pre-recorded instructions.
Schedule private co-creation sessions to accelerate progress in building your venture.
Co-create real-time and store institutional knowledge in a single source of truth.
Be part of a community of 0->1 operators globally and expand your network.
100% Equity Free
Retain full ownership and control of your company without giving up equity.
Get things done at your own time and convenience without the physical hassle.
Frequently asked questions
Contact us if you have any more questions.
I haven't started a business yet. Is this for me?
Absolutely! 0→1 Accelerator is designed for those who are also looking to upskill themselves while building a new venture.
How is 0→1 Accelerator with BID different from other accelerators?
We will hold your hands to go through the journey from 0 to 1 by learning and building together, not “advising”. Not to mention, accelerators typically take 7% of your company. We don’t. 7% of your shares after a seed round with a cap of $7M translates to ~$500k.
Is 0→1 Accelerator a training program?
It’s more than a training program! You get to learn and build together. Our success depends on you getting results and making it out of 0→1 chasm.
What type of individuals or companies are best suited for 0→1 Accelerator?
0→1 Accelerator is built for 0→1 operators who are typically startup founders, corporate innovators, and product managers. You just started out to building a new product and/or venture. You couldn’t find product-market fit with your existing product. You are passionate in solving a specific problems for a market. You are tasked to create a new product or business line for your company.