Users Are Not Loyal to Brands
1 min read
They are loyal to the experiences that brands provide.
Utility + Service = Experience
If a brand continuously provide delightful experiences, you will have happy consumers.
Happy users return frequently (whether weekly, monthly, yearly).
Gauge the level of experience with price. If experience is perceived to be above price, you have retention.
Consistent frequency drives retention.
Retention drives referral. Your customers will tell others.
And in turn, drives user acquisition and sales.
Keep your current users happy and loyal. They are one of the biggest and untapped driver of growth.