Retention = Product Market Fit
1 min read
Product-market fit is about retention.
Your venture has unlocked a strong product-market fit when it has strong retention.
How do you get retention?
Retention = Utility + UX + User Returns
Utility = Product gets the job done for users to solve their problems
UX = Product is easy and delightful to use paired with eye-pleasing UI.
User Returns = Users return frequently and/or at a triggered event to get utility facilitated by UX
When you build a product that your market loves to use frequently and willing pay to solve their problems - you have strong retention.
Strong retention = strong product-market fit